Archives for February 19, 2021

3 Steps for Achieving Pricing Power

The simple fact is that most of us want to control our own fate.  This fact is especially true for entrepreneurs and business owners.  However, the truth of the matter is that for most business owners, their fate isn’t completely in their own hands.  For example, a variety of forces can prevent businesses from establishing their own prices.  Knowing whether or not your company has pricing power is essential and can influence a range of decisions that you may make.  Let’s take a closer look at what steps you can take to control your own pricing. What is Pricing Power? This economic term describes the effect of a change in a product price on the demanded quantity of said product.  Your company’s pricing power is linked to the demand for your products or services.  If you have a high level of pricing power, you can raise your prices over time and maintain your customers.  Who Has the Greatest Pricing Power?  It is no great secret that the Amazons, Apples, Wal-Marts and auto manufacturers … [Read more...]

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