Archives for April 16, 2021

“Hello” is a Key Part of Making the Right First Impression

Just as people will form judgments and ideas about you as a person based on first impressions, the same holds true for your company.  It is always best to put your “best foot forward,” and this is true whether we’re talking about your personal life or business.  Periodically, it is prudent for every company to step back and evaluate its initial point of communication with customers and clients. In today’s digitally interconnected world, it is critical that customers and clients feel as though they are not just being listened to; they really want to be heard.  Emails must be responded to promptly.  This is true regardless of whether the email is from a customer requesting more information about your goods or services, or if it’s a message with a question or complaint.  If your company is unresponsive, this fact can quickly spread on social media. Of course, customers and clients still pick up their phones and make calls.  While many people’s first impressions of your business are … [Read more...]

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